Ważne daty

do 3 listopada

Rejestracja on-line Opłaty

7-8 listopada





08.30 - 09.45 registration
09.45 - 10.00 introduction
10.00 - 10.25 Prof. dr hab. Marek Olędzki, University of Lodz
"Migrations of the people of the antiquity – cultural and cognitive aspects".
10.25 -10.50 Prof. dr hab. Andrzej Kowalczyk, University of Warsaw
"Cultural resources and cultural assets – an attempt to define these two terms".
10.50 - 11.05 coffee break
11.05 - 13.05 Prof Ruben C. Lois- Gonzales, University of Santiago de Compostela
"The Camino de Santiago : the contemporary process of renewal in a new context of tourism".
Sehlke Martina, Zollverein Foundation
"Zollverein - industrial and cultural heritage"
Brigitte De Clercq, Brussels Info Place,
"BIP Expo. Experience Brussels"
Donatella Sasso, Istituto Salvemini in Turin
"Historical, industrial and tourism Turin. Many seasons of the city".
13.05 - 13.35 discussion
13.35 - 14.30 lunch break
14.30 - 14.50 dr Armin Mikos von Rohrscheidt, Cultural Tourism Magazine

"Managing valuable cultural assets in tourism management. An assessment of advantages and missed opportunities".

dr inż. Marek Nowacki, AWF in Poznan

"Heritage and tourism: the relationship between the two concepts and their evolution".

14.50 - 15.10 dr Tomasz Duda, University of Szczecin

"The tradition of pilgrimage as an element of cultural construction, facilitating the development of new tourism spaces in the region (on the example of Pomerania)".

Anna Król, Go Culture sp. z o.o.

""Cultural hotspots” – secrets of effective communication through, and because of culture".

15.10 - 15.30 Dr hab. Prof. UW Marek Kozak, University of Warsaw

"Major sport events: sport, culture or bussiness?".


Joanna Krupa, National Cultural Centre

"Arba Turim in Parzęczew? Presenting mapakultury.pl as a web portal for promoting regional cultures and local tourism".

15.30 - 15.55 discussion discussion                                  
15.55 - 16.10 coffee break
16.10 - 16.30 mgr Łukasz Wilczyński, Planet PR

"Gamification and storytelling in heritage tourism".

mgr Jacek Kowalski, Smit i Smit Consulting

"Tourism – an escape into unreality. Innovative segmentation and the themes of escapade".

16.30 - 16.50 mgr Łucja Piekarska - Duraj, Małopolski Instytut Kultury, Uniwersytet Jagielloński

"Creating Europeans – symbolic imagination in the Cultural Routes of the Council of Europe".

dr Rafał Kasprzak, Warsaw School of Economic

"Consumerist attitudes of cultural tourists on the example of the The Koziołek Matołek European Tale Centre".

16.50 - 17.20 discussion discussion


09.00 - 11.30 Workshop:
mgr Adam Mikołajczyk, Best Place - European Institute of Place Marketing

"Event marketing. Create an event which will astonish the world".
Robert Kawałko, Polish Association of Fundraising
"Fundraising – an investment in relations. An overview of modern methods of financing culture and tourism".
11.30 - 11.45 coffee break
11.45 - 12.05 dr Adam Hajduga, Marshal Office of Silesian Voievodship

"The industrial in culture, culture in the industrial – selected ways of celebrating the industrial heritage of Europe".

Prof. dr hab. Jacek Kaczmarek, mgr Dominika Łaska, University of Lodz

"When you go on a trip – on the accessibility of cultural institutions to the disabled".

12.05 - 12.25 mgr Jarosław Kaczmarczyk, PTTK in Gdynia

"The technological heritage of narrow-gauge railways in Poland and their employment in tourism".

mgr Piotr Kociszewski, University of Warsaw

"Cultural tourism products for senior citizens – evolution and revolution (?)".

12.30 - 12.55 dr Wacław Idziak, Studium MBA Uniwersity of Szczecin
"Culture as a symbol of the diverse needs related to tourism".
12.55 - 13.20 dr Romuald Ziółkowski, mgr Anna Sierpińska,
"The tourist as a co-creator of culture".
13.20 - 14.00 discussion
14.00 - 15.00 lunch



Patronat honorowy

Patronat medialny i branżowy